What is SEO and Why Does Your Business Need it?
If you haven’t kept up with your websites ranking metrics or you don’t have a search engine optimization agency checking them for you, your website’s rankings may tank! As you know, Google is constantly updating their algorithm. What does this mean for you? You have to constantly understand what changes are occurring and how to adapt to either keep your good rankings or you’re going to lose any more customers. You competition is trying to steal your customers, plain and simple. By ranking above you in the search engines, they get a bigger share of the pie. You are not only competing with other local companies, you are competing against the national chains.
Many business owners know this, and have made an effort to keep up with the ever-changing online landscape. Unfortunately, you’ve probably tried to either get a computer tech guy to conduct the website optimization or even worse, try to do it yourself. The problem with these solutions are that very few, if any business owners or computer tech guys, actually study or follow search engine optimization tactics.
You probably considered hiring an Internet marketing company to help you rank in the top of the search engine pages but thought it was too expensive! We’ve worked with some business owners who have spent many more thousands of dollars on Google AdWords campaigns that have didn’t even generate a single customer. Take it from us here at Evesham seo experts, if you try to go it alone, you could end up wasting a lot of time and money on efforts that never turn into tangible results.
We are experienced professionals who understand that as a business owner, you need quantifiable results that you can literally take to the bank. Let us worry about the little details and more importantly how they translate into more revenue for your business. Meanwhile, you get to stay focused on what you’ve always done best, running your company and providing your customers with great service.
How Does Your Website Compare?
Did you know that 91% of all online buyers click on the first page of Google’s search results? And when your customer performs that search, 60% will click on the first three organic search results. Only 4.8% will click anywhere on the second page of results, and if your website is on the fifth page or farther back, it might as well be invisible. So how do you get ranked higher? More specifically, how can you be sure you know what keywords your customers are searching for, and then make sure that those are the results in which your site is ranked highest? We will help you discover which keywords generate the most traffic for your website.
How many times does your company’s name, address, and phone number show up across the entire internet? It’s an important question, because it directly relates to where you rank in both Google Maps and Organic searches, and we are ready with the answer. Once we determine how many online directory listings (also known as citations) you already have, and just as importantly, how many it will take to beat your top competitor, we can create a custom package for you, and then get to work on submitting your company’s info to as many online directories as you need in order to get the highest ranking possible. What busy business owner has time for all that?
Can On-Page Factors Affect Your Search Engine Rankings?
We know what it takes to get your business where it needs to be. There are many factors that determine where your company stands in Google’s eyes. Just as you know your business inside and out, we understand how to best optimize your website to get the most clicks, and ultimately get the phone to ring. We will conduct a customized analysis of your company’s website, so that when you choose our services, you’re only paying for exactly what you need.
Perhaps your site is too slow, or lacking sufficient relevant content, or isn’t optimized for mobile devices as well as it could be. Perhaps your site lacks a clear, definitive call to action – one of the easiest and best ways to get your customers to come to you. Sometimes a site just needs a few tweaks in the right places to improve the rankings. If that’s the case, we are the experts to call. A company’s website is truly its foundation in today’s online world, and we can help to make sure that your site is providing an excellent first impression, turning your prospects into satisfied, loyal customers.
Are Off-Page Factors Important?
To Google, it’s all about who your friends are. Links are important to improve your rankings, but not just any links. Your site will most likely require a healthy mixture of links from a variety of sources. Get this wrong and it may cause your site not to rank where it should in the search engines. So how do you get those links, and make sure they are powerful enough? You give us a call, of course! Our Evesham seo agency will take a look at your competition, analyze their profile in comparison with yours, and determine exactly what it will take to beat them.
Call Us Today
As you are aware, there are so many factors that go into managing your company’s online presence. A good digital marketing agency will tell you that website optimization is about getting the right combination of variables can mean the difference between generating as many leads as your company can handle or fading into internet oblivion. Our local seo company is here to support you every step of the way, with our thorough analytics and customized plans that will work for virtually any company in any industry. Give us a call today or click on the
Discovery Form on our menu, so that we can start helping you right away to appear everywhere your customers are already searching!